The return of the jewellery
Wooden jewellery made a comeback in the 1990s.
Wooden jewellery became highly appreciated. In an article in Me Naiset in 1994, Pauliina told the magazine that even makers of traditional rhinestone jewellery at a trade fair in Milan were very excited about wooden jewellery.
Finnish women were also discovering the use of larger, more impressive pieces of jewellery, and even larger earrings began to sell well. Fashion trends followed one after another at such a pace that Aarikka jewellery collections began to be modified four times a year.
This kept Aarikka’s jewellery sales on the increase, even while the depression was hammering the clothing markets. Soon, jewellery accounted for half of Aarikka’s total sales.
Silver jewellery still had an important role for Aarikka. In addition to products for the company’s own use, Kaija designs baptismal and confirmation-cross pendants for the Finnish Evangelical Lutheran Mission and a bishop’s cross for the Church of Namibia.