Sulje

The cover of a toy brochure from the Japanese company Gakken, 1983.
The cover of a toy brochure from the Japanese company Gakken, 1983.
A brochure showing toys from Gakken, 1983.
A rocking horse made from pine and natural fibres.
The frog tug toy Sammakko from the 1996 collection.
The Muksut toy, shown here in its version from 1990.
The bunny tug toy Jänöjussi, designed by Kaija Aarikka.

Toys

At the beginning of the decade, numerous toys crafted from wood were still in production, including a wooden rocking horse. Toys were exported in large numbers to, for example, Japan, where a company called Gakken sold Aarikka toys with automatic delivery, applying a business model resembling that of book clubs. A child belonging to the toy club would receive regular deliveries of toys appropriate for his or her current stage of development.

However, inexpensive imported toys and the introduction of one of the world’s strictest acts governing toys came to pose such great challenges for the manufacturing of classic toys that, little by little, Aarikka was forced to abandon the production of toys.