Sulje

The 1970s

Kaija Aarikka’s family at their summer cottage in 1975.
Kaija Aarikka’s family at their summer cottage in 1975.
Advertisement with World Pictures, 1974.
Aarikka also manufactures items for office desks.
Riemuraita jars, wooden items for table settings, and Apila curtains.
Aarikka’s Riemuraita sheet-metal products in a summer setting for an article on interior decorating.
The shop on Pohjoisesplanadi, Iso-Espa, in 1978.
The Stockmann department store’s display window in 1974.

The 1970s

Aarikka weathered the social turmoil of the 1970s without any major conflicts, as the cheerful and colourful style of Aarikka is viewed as a democratic style that suits all youthful consumers.

New shops were established at a rapid pace, opening, for example, in the city of Jyväskylä and at Helsinki's Hakaniemi market hall. The boutiques established in the heart of Helsinki were named Manta, PikkuEspa, and Iso-Espa. Meanwhile, foreign customers were gained at trade fairs from New York to Tokyo. Soon, more than half of the company's production was being exported.