Sulje

The 1970s

Announcement on the opening of the toy shop, 1969.
Announcement on the opening of the toy shop, 1969.
The Fredrikinkatu shop becomes Lasten Aarikka, 1969.
Aarikka is granted Denmark’s toy manufacturer of the year award, ‘Jeppe’, in 1970.
Kaija and the award-winning wooden toys.
A toy advertisement in the magazine Avotakka, 1969.
Monimutka toy, designed by J. Vennola and P. Korpijaakko.
The Pujo threading toy is selected as the most educational toy of the year in New York, 1970.

Toys

Aarikka’s wooden toys made a name for themselves both at home and abroad. They followed the spirit of the time in that they were high-quality, enhanced a child’s development, and incorporated innovative ideas. The toys were designed by Jorma Vennola and Pekka Korpijaakko. In 1968, the Pujo toy was named the most educational toy of the year in New York, and in 1970, Aarikka won Denmark’s toy manufacturer of the year award. New toy models were also developed as fruit of design competitions. Aarikka’s shop on Helsinki’s Fredrikinkatu was given the name ‘Lasten Aarikka’, or ‘Children’s Aarikka’. The shop’s product range also included carefully selected foreign toys.