Aarikka’s wooden toys made a name for themselves both at home and abroad. They followed the spirit of the time in that they were high-quality, enhanced a child’s development, and incorporated innovative ideas. The toys were designed by Jorma Vennola and Pekka Korpijaakko. In 1968, the Pujo toy was named the most educational toy of the year in New York, and in 1970, Aarikka won Denmark’s toy manufacturer of the year award. New toy models were also developed as fruit of design competitions. Aarikka’s shop on Helsinki’s Fredrikinkatu was given the name ‘Lasten Aarikka’, or ‘Children’s Aarikka’. The shop’s product range also included carefully selected foreign toys.